WestJet, Best Jet
Many people have likely seen or heard about the WestJet Christmas Miracle video from Christmas 2013. If for some reason you haven't... check out this video.
Awesome concept, right? Everything is genius. Amazing video, spectacular PR, and the brand further cements itself as a one with true integrity.
Now, WestJet has released the 2014 WestJet Christmas Miracle video. It tugs at the heart strings. Even though the video is still young, it hasn't received nearly the same earned media attention as the 2014 Christmas Miracle.
People asking for washing machines, cribs, simply toys like dolls, a horse so a man can support his family. WestJet has won me over.
I bet you never knew that 2013 wasn't the first year that WestJet hosted a Christmas Miracle. In 2012, WestJet employees and volunteers brought The North Pole to the terminal.
Wondering why WestJet does this? Me too. Here's some insight. Already thought you respected WestJet? This video demands even more.
After watching the heartwarming videos WestJet has produced, I decided to look into their mission statement. Here's what I found, courtesy of www.westjet.com.
Mission:
To enrich the lives of everyone in WestJet's world by providing safe, friendly and affordable air travel.
Vision:
By 2016, WestJet will be one of the five most successful international airlines in the world providing our guests with a friendly caring experience that will change air travel forever.
Values:
Commitment to safety
Positive and passionate in everything we do
Appreciative of our People and Guests
Fun, friendly and caring
Align the interests of WestJetters with the interests of the company
Honest, open and keep our commitments
Frankly, I was a little surprised by the mission and vision. The Christmas Miracle trio conveyed all of the WestJet values and engrained them in my mind. I was expecting something with a larger scale vision with a mission more centered on global well being, caring for one another, and love.
While I feel the mission and vision are too rooted in "success" and likely monetary gain, I applaud WestJet for the Christmas Miracle trio and cannot wait for what stops they pull out in 2015.