The Scarecrow

I've always admired Chipotle as a company. I can never turn down a burrito bowl either. William Espey, Chipotle's Brand Voice Lead, spoke to one of my advertising classes last semester and I was blown away and inspired by all of his work. Here's a video Chipotle created that has blown up in the advertising world for it's innovation.

http://www.newyorker.com/business/currency/what-does-the-scarecrow-tell-us-about-chipotle