Storyteller's brain.
Operator's instincts.
Builder's hands.
Marketing leader, content producer, and systems builder. Currently heading marketing, events, and partnerships at The Line Bike Experience outside Seattle.
The Line Bike Experience
The Line is an outdoor recreation company at the base of the Cascades in North Bend, Washington. The riding experience was already something special when I joined. The marketing to match it? That didn't exist yet.
I built the marketing function from the ground up. Brand strategy, content production, event programming, partnerships, and the systems to keep all of it moving together. I shoot our photo and video, write the copy, plan and produce a 20+ event season, manage contractors, and track what's actually working. Every layer, every time.
That work has contributed to 170%+ year-over-year revenue growth.
When campaign tracking and content briefing outgrew our spreadsheets, I designed a custom marketing operations platform called Trailbuildr. Task management, briefing workflows, campaign tracking, assignment logic. Built from scratch with Claude, Anthropic's AI assistant. It started as a workflow fix and turned into the system our whole team is moving onto.
Before The Line
I've been building marketing programs and running social channels for brands since before I went all-in on the outdoor industry. A few of the places I've done it for:
Colorado Sun / Studio 82
Social strategy and management, blog content, and editorial calendars for a Colorado-based newsroom and a boutique fitness studio.
Ski Resorts (Keystone, Breckenridge)
Seasonal content production, on-mountain photo and video, and social campaigns for two major Colorado ski resorts.
I shoot, edit, and produce it all.
Content production is where the work gets tangible. Whether it's a brand campaign, a UGC reel, or a landscape series, I handle the full process. Concept, shoot, edit, deliver.
Photo and video content produced for partner brands and clients.
(image pending)
(pending)
(pending)
(pending)
(pending)
(pending)
Short-form video content created for outdoor, wellness, and lifestyle brands.
(pending)
(pending)
(pending)
(pending)
Scenic and adventure photography. Mountains, water, wildlife, the open road.
Getting the story out.
For Freeride World Tour, I handle PR pitching, press release writing, and marketing emails. Finding the right angle, writing the pitch, and getting it in front of the right people.
Let's talk.
I'm always open to the right conversation. If you're building something that needs a marketing brain and a pair of hands that actually do the work, I'd love to hear about it.
Get in Touch