10+ years in outdoor and adventure marketing. Every layer, every time.
Experience across destination resorts, outdoor brands, action sports, and tourism. From enterprise-scale campaign systems to scrappy one-person launches. Event strategy and tent setup. The approach has always been the same: own the strategy, execute the work, and build the infrastructure to sustain it.
More About Me
I set the strategy. I also set up the tent.
Vision to venue setup. Strategy to shovels. All of it, every time.
Head of Marketing, Events & Partnerships at The Line Bike Experience.
Available for select consulting work through Hello Alex Garcia LLC.
Science Meets Story
B.S. Advertising and B.A. Ecology & Evolutionary Biology from CU Boulder. Creative instinct, communication, and psychology meets scientific method, systems, and biology.
Cells, Not Chaos
Marketing calendars, campaign trackers, trip itineraries, packing lists. If it can live in a spreadsheet, I probably already have one for it.
Lifelong Learner
If you're the smartest person in the room, you're in the wrong room. A wise woman once told me to never stop being a beginner.
Sunrise Seeker
Early mornings aren't usually my thing. But a good sunrise, a summit, or a porch with a view? I'll set the alarm every time.