Print ads can change colors?

Well, this print ad can! Motorola wanted to bring the customization of the Moto X phone into the advertising experience by creating this interactive print ad for WIRED magazine.

This semester my Ad Media class and instructor have really opened my eyes to how creative you really can get with even just print ads. It's also opened my eyes to how expensive this type of ad can be and all the media planning work that goes into it!