No borders

LG has done many print ads for their new "borderless TV" including animals coming out of the screen and transparent screens blending into city scapes or outdoor scenery. However, one stood out to me above the others. 

 

   
  
 
  
    
  
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The photo quality isn't the greatest, but you get the gist of the ad. LG bought all the ad space just to leave it blank. A very interesting use of negative space. Typically, you'd think of how to utilize purchased ad space most efficiently rather than think to leave it empty. This creates a clean and easy to understand visual while communicating the selling point of the TV. 

I definitely prefer the ad above to the one below which seems a little cliche for me.