Nature Valley listened
“We get it. The crunchy bar was too hard.’’
I love that Nature Valley actually acknowledged that there was something people didn’t like about the product. They invited consumers to share videos of them trying to break the crunchy bar and utilized that user generated content to create an entertaining and comical commercial – and to show that Nature Valley cares enough about their consumers to make positive changes. Great use of user generated content and not being afraid to acknowledge a downside in order to keep customers loyal!