Scrolling through Greenland
This New York Times article about Greenland melting is just another example of technology and new digital trends changing everything, including the way we read or get our news. While scrolling parallax webpages have been a growing trend in web design, we haven’t quite seen this trend integrated into the media and the news yet.
This trend came about because services like Facebook and products like Apple’s iPhone have trained us to scroll to keep reading or viewing something. Mobile traffic is rapidly surpassing desktop traffic. Clicking has become harder on mobile and is generally reserved for desktop. Mobile users are likely to follow the path of least clicks when browsing, shopping, or reading online.
The New York Times and this article really took advantage of the idea of scrolling and created engaging and interesting content to supplement the text of the article. Scroll through this article – you’ll learn a lot and be impressed!