Window shopping takes on a new meaning
For me "window shopping" has always been looking at fabulous clothes, shoes, and bags that are well out of my price range. Adidas partnered with TBWA Helsinki to take a whole new spin on the term and allows customers to actually shop at the window. They combine an online store with a storefront - essentially creating a store that is always open.
The campaign scored 5 Lions in 2013. 25% of people who stopped to use to window touch screen visited the store afterwards.
The technological and creative collaboration produced an amazing piece of integrated media, the first of its kind.